We’ll be back

Since starting on Elto, we’ve learned a lot about what does and doesn’t work to help non-technical SMB’s outsource small projects reliably. Thanks to all of you for providing valuable insights and feedback along the way.

While I’d like to think we’ve been doing a pretty good job of it, we know we can do a lot better to deliver on our vision. With that in mind we’re currently working on a new product experience for how we can best serve this market, which combines all of our learnings from (…)

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How to choose between WordPress and Shopify for SEO

Search Engine Optimization is a big consideration for anyone choosing a platform for their eCommerce store. Which one provides the best optimization? Between Shopify, Volusion and WordPress/WooCommerce who has the strongest SEO?

We recently had a customer come to us looking to answer this question. They had an existing eCommerce store with a few hundred products and currently using a custom eCommerce solution. With over 50% of all traffic coming from organic search results this was a fairly important decision and they wanted to get it right.

The first thing (…)

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What I learned through 50 website reviews in 5 days

A week ago I sent an email out to our newsletter list with a free offer: I’ll give you a free 15 minute website review. No strings attached.

I was expecting to get a handful of call requests but within minutes I had 20. By the end of the week I’d completed 50 phone calls; 15 minute blocks with 5 minute breaks for 4 hours a day every day.

Reviewing and providing feedback on so many different businesses was both challenging and rewarding. I met some awesome people doing (…)

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Lessons we’ve learned from 2 years of running Elto

A little over 2 years ago Elto went live to the public. A lot has happened since then, from changes to our business model to a complete rebrand.

Here are some of the things we’ve learned since then.

It’s hard to build a business on $25 tweaks. 

We wanted to create a process that would make financial sense for customers, developers and ourselves to make a small tweak to a website from $25.

We thought if we made the process as streamlined as possible – for instance by getting our (…)

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HAVAIII Overhaul: From Rags to Riches

Recently we were lucky enough to work with Maximillian from HAVAIII to help overhaul his travel / surf / lifestyle brand’s website. It was a great experience and we’re all pumped with the result.

I asked Max a few questions about his experience which he’s graciously let me publish here.


What did you come to Elto for?

We have worked with Elto for our online store since we launched pretty much exactly a year ago.

As you can imagine, since we’re a very young company, outsourcing certain jobs that (…)

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